PORTRAIT FRAMES THE [ALTRUIST] IN YOU

 

What is this campaign about?

Being related to ART, the brand states a short-term campaign that addresses the ideal of transforming suffering into art. 

Of all forms of resilience, ART, is one of the most known in the collective imaginary; and struggle, thus pain, the primary status of many forms of art, from music, to poetry, acting, sculpture, painting and others. Expression (art expression) is sharing. 

And from the PORTRAIT’s point of view, embracing pain as an opportunity to share yourself with others; instantly makes you an ARTIST

That’s why for every pair of glasses sold through our online store, we entirely donate €100 to alleviate the most needed in this global emergency through different charitable organizations.  

See the list of NGOs at the bottom. You just need to leave a note with the organization of your preference at checkout!

 

From Artist to Altruist.

We are an art-centric brand that not only designs unique pieces inspired in art movements but also promotes current emerging artists that give an innovative contribution to society.

In this sense, our payoff has always been “PORTRAIT Frames the ARTIST in You”, a claim that puts the brand in the position of the observer that recognises the wearer as a work of art that deserves to be framed.

In an effort to fully empathize with the current global emergency, the brand’s payoff has temporarily shifted into  “PORTRAIT Frames the [ ALTRUIST ] in You”.

Ready to frame your best self? 

 

PORTRAIT collaborates with the following organizations:

 

Médecins Sans Frontières / MSF ( Worldwide)

Supports the emergency response efforts in the hardest to reach & most vulnerable areas of the world. Funds will go towards the global emergency management, training, set-up of ICU, hospital beds, isolation units, development of response guidelines & best practices in countries including Syria, Yemen, Bangladesh, South Sudan, Mali, Ivory Coast, Senegal, DRC, Cambodia, Afghanistan, Iraq, Haiti, Venezuela, El Salvador and Greece. 

Direct Relief (USA, South America and The Caribbean)

Working in overdrive to get protective gear and critical care medications to as many health workers as possible, as quickly as possible, with daily emergency deliveries across medical facilities in the U.S. They also provide personal protective equipment and essential medical items to health workers. Direct Relief is also staging personal protective equipment with regional agencies across the world, including in the Caribbean and South America.

Gofundme - Terapia Intensiva (Italy)

Raising funds to increase the equipment necessary to triple the intensive and sub intensive care beds in Milan: fans, non invasive ventilation devices, hemodynamic monitoring, monitor. Organized by Chiara Ferragni and Fedez Italian celebrities. 

Gofundme - America’s Food Fund (USA)

Prior to this global emergency, more than 37 million people struggled to know where their next meal might come from on a daily basis, a number that we are seeing rise at an exponential rate. The goal of America’s Food Fund — launched by Leonardo DiCaprio, Laurene Powell Jobs and Apple, along with the Ford Foundation — is to help ensure that all people have reliable access to food.  

 

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