When at PORTRAIT we transitioned from the exciting brother and sister's idea of creating a legitimate eyewear brand, we knew it was essential to stick to our core values and original vision:
That of designing premium quality products while and preserving our love for ART and creativity.
PORTRAIT’s Art Incubator was conceived to bring our vision to the next level, aiming to forge a thriving community of artists and "incubate" their talent. We bridge these figures to partners and sponsors who see in ART, a real form of value.
ENHANCE THE ARTIST'S REACH THROUGH PR ACTIVITIES
The Art Incubator provides the artist with a supportive framework of professionals to help them reach a wider audience of art enthusiasts that recognise their talent and vision.
In order to do so, PORTRAIT's Art Incubator works effectively trough press, networking and PR activities to introduce our artists to magazines and outlets, as well as blogs, newsletters and art institutions.
AND EXPAND THE ARTIST'S PLATFORM
The Art Incubator works as a facilitator for artists to get actual placements and gain visibility. The first step is to secure authentic partnerships with renowned galleries and art institutions that can display their artwork.
Recently, with the rise in interest for NFTs and digital art, The Art Incubator made it possible for our artists to have their works dropped in specialised platforms such as KnownOrigin, Foundation and Open Sea, among others respected NFT Marketplaces with a focus in visual art.
FORGE LONG-TERM STRATEGIC PARTNERSHIPS
There are two specific partnerships that we strive to create with the Art Incubator.
The first happens internally, between our artists. We believe that internal to our ecosystem, the potential for synergy and community building is of great quality.
The second kind are partnerships with external organisations, ranging from ventures strictly focused on visual art to other fields, such as the financial institutions, foundations, as well as collaborations with the fashion cinema and music industries.
RAISE FUNDS AND ATTRACT INVESTORS
Fundraising and investor relations are essential to guarantee effectiveness in each initiative the Art Incubator aims to implement.
We are always looking forward to introduce our talented artists to potential commissioners who are really passionate about art.
This makes it possible for our artists to get placement in more restricted and limited scenarios, such as private auctions and commissioned work that assure a financial reward.
DIGITAL ART STRATEGY DEVELOPMENT
The digital art arena is a relatively new environment for artists, who may feel intimidated by its vastness and complexity.
Within the Art Incubator, we perform a thorough research for the most suitable placements for our artists, taking in consideration their specific goals and identity.
The Art Incubator follows the artist step-by-step through the whole process, from the concept and art development to the selection and introduction to NFT platforms, pricing of their artwork and "minting" (conversion of their art into the blockchain) with the final upload on the digital marketplace which makes it available for sale.