How Technology Is Shaping the Future of Eyewear How Technology Is Shaping the Future of Eyewear

How Technology Is Shaping the Future of Eyewear

By Valentina Hernandez

How Technology Is Shaping the Future of Eyewear How Technology Is Shaping the Future of Eyewear

With the speed at which technology is providing sophisticated solutions to human experience, it is inevitable that the eyewear industry had to take part in this groundbreaking evolution.

With the contribution of Virtual Reality, Augmented Reality and Artificial Intelligence technologies, the traditional shopping experience of choosing and buying eyewear is destined to change drastically. 

Recent product launches showed us how smart glasses could become more sooner than later the new the standard for eyewear lovers.


Virtual Try-on and Augmented Reality for a Great Shopping Experience

Smart Glasses for Shopping 

Every brand with a solid on-line presence needs to provide their customers with solutions to make their shopping experience the best possible. Implementing a Virtual Try-on option, through which one can see how a specific pair of glasses would look on them, has become a standard practice rather than a plus.

Yet, the world of Virtual Try-on had to take things to the next level and here's where Augmented Reality comes into the picture. Tools that can scan the shape of your face and make unique recommendations for frames that will look good on you are going to be available sooner than we expect.

These AI tools can go as far as analyzing your social media presence to get a sense of your style and propose you with specific frames that will look wonderful on you.


New Technology for Virtual Eye Exams

Optictian performing Eye Exam with Smart Glasses

Let's not forget how this combination of virtual and augmented reality could have a positive impact in the optical and eyecare industry as well.

Experts predict that VR visors will soon be able to deliver accurate eye tests, projecting a light into the back of the eye to detect problems, determining a digital prescription that will be sent directly to your email inbox.

Smart Glasses for surgeons are currently under development. These tools can track the patient's vitals during an operation thanks to a small peripheral optical engine, providing the surgeon with visual information while minimizing distraction. 

As Apple's CEO Tim Cook said, technology must aim to "amplify human performance instead of isolating and enclosing them".

It's evident how even the main brands are looking at these new technologies as a way to place the customer's well being as the main focus of their shopping experience.


Smart Glasses

Smart Glasses

Tools like Virtual Try-on and Augmented Reality are everywhere now, from smartphone camera softwares to social media filters. It's no surprise that the concept of a futuristic Smart Glass doesn't sound strange or uncomprehensible to the general public anymore, especially for newer generations.

Another type of smart glasses are the so-called "Audio Augmented Reality Glasses", which include a tiny speaker connected to the wearer’s ear. They were a smash hit, recently, after being given to Coachella attendees for an early test on immersive experience.

So while smart Glasses were the subject of speculation in sci-fi cinema and literature, thanks to modern technology they seem to be as real as they can get, with predictions of a breakthrough in the eyewear market before 2025!


Whether or not Smart Glasses will replace our smartphones and media devices depends on many factors. Still, the remarkable investments by Big Tech companies and the interest by eyewear brands, even smaller independent outlets for new forms of digital fashion and enhanced eyewear is a clear hint of many new possibilities ahead.

The future of eyewear goes hand-in-hand with technology development and has the potential to be one of the upcoming turning points in fashion culture.


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Also, you can have fun trying all our design glasses collections with the Virtual Try-On Option at